15 Top-Rated Foundations at Ulta, According to Customer Reviews

Using the right foundation is a key step in my daily routine and it lays the groundwork for the rest of my face makeup. Since I’m all about the “no-makeup makeup” look, I try to apply my foundation seamlessly, so it isn’t visible to the naked eye. While I usually opt for liquid foundations, there are also many powder-to-liquid formulas that apply differently but leave a similar finish. (And it’s important to note that if your foundation includes SPF, experts still suggest wearing additional sunscreen under your makeup to protect skin from both UVA and UVB rays.)

Ulta shoppers are very particular about choosing the perfect foundation, too, which is why these top-selling products are flying off the shelves and into their shopping carts. With at least 4-star ratings and over 500 customer reviews, these coveted foundations are setting themselves apart from the rest at Ulta right now. Read on for 15 of the most popular products their customers use to even out their skin tones.